ComScore, a leader in measuring the digital world, released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago.

More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November. Google Sites attracted 98 million online video viewers, or approximately two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 58.1 million viewers, followed by Yahoo! Sites (40 million) and Microsoft Sites (35 million).

77 percent of the total U.S. Internet audience viewed online video.  

The average online video viewer watched 273 minutes of video.  

97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).  

52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).  

The duration of the average online video was 3.1 minutes.