Categories: General
Date: Tuesday 02 June 2009
Title: ENO embracing web video
We have been working recently with ENO (English National Opera) helping them use video to more effectively market their shows. Here are some of the different ways that ENO have been effectively integrating video into their current PR and marketing initiatives:
Digital Opera Guide: Click here
We produced 2-3 min videos of interviews with directors, singers and composers of the various productions in ENO's September - December season. This is a good example of how a digital guide incorporating video and audio can give you so much more than a tradition printed brochure.
Vodcast or video podcast: Click here
Ed Seckerson (writer, broadcaster and chief classical music and opera critic for the Independent) has been producing podcasts for ENO for some time. This Vodcast for ENO's current production of Cosi fan tutte is intended to act as a 'taster' for the full length podcast and give the user a visual reference for the audio.
Production trailer: Click here
This production adds another visual element to backup the digital guide, the podcast and the vodcast.
We have also filmed full length productions for archive and press material and edited together a punchy summary video for a pre-season press briefing.
ENO are embracing the power of video as an invaluable marketing and publicity asset.